Sky Sports Racing
Deliverables
Brand Creation - Sky Sports Racing
Rebrand - At the Races
Broadcast Graphics
Website Design
Social Media Design
Advertising Campaigns
Channel launch and branding
With the evolution from At the Races to Sky Sports Racing as the networks new horse racing channel a partnership between the two brands was born. Sky Sports Racing is now the dedicated channel for racing and attheraces.com is the digital partner. Pre-launch projects included branding, design of broadcast graphics web design, all digital marketing assets and an ad campaign. Post-launch projects include channel graphics and digital marketing of attheraces.com
“A horse is dangerous at both ends and uncomfortable in the middle.”
Ian Fleming
New channel launch TV advert
On Air and Online
At The Races website and mobile app are the digital partner of Sky Sports Racing and use the same colours, fonts and art direction as Sky Sports. The launch of a new channel in collaboration with the Sky Creative Team throughout all stages of design ensured the two brands are consistent in look and feel.
Deliverables
Art Direction
Visual Design
Digital Design
Branding
Logo Alignment
As the digital partner of Sky Sports Racing the new At The Races logo has been redesigned to sit within the Sky family of logos.
Deliverables
Logo Design
Branding
ORIGINAL LOGO
REVISED LOGO
NEW CHANNEL LOGO
PARTNERSHIP LOGO
Racing App
The At The Races app has been redesigned to incorporate Sky Sports Racing video footage.
Deliverables
App Branding
App Store Design
Icon Design
Racing App Advertising
App advertising featured on the Sky Sports Racing channel, supported with email, social media posts and display advertising.
Deliverables
Art Direction
Layout Desaign
Animation
Channel Launch Communication
The launch campaign features famous jockeys shot wearing all whites. The pre-launch advertising featured across digital and print channels with the big reveal in January.
Deliverables
Digital Design
Visual Design
Layout Design
Art Direction
Post Launch Press Campaign
