Construction News
Deliverables
Design Direction
Editorial Rebrand
UX and UI
Copy
Digital Design
Visual Design
Online and offline editorial rebrand
CN has a clearly defined senior audience and the brand refresh is designed to position Construction News in their minds as professional, modern and targeted at them.
“We shape our buildings; thereafter,
they shape us.”
Winston Churchill
From old to new
The cover layout has moved on significantly whilst retaining original colours and fonts that are recognisable to the customer. The CN logo lock-up that features alongside the text is a see-through element which brings the background image together like a window into the business.
OLD BRANDING
NEW BRANDING
Cover Design
With the new branding and full bleed design of the front cover, more creative illustrations and imagery is now used which really brings the page to life.
Deliverables
Design Direction
Visual Design
Adaptable Logo
The core logo retains the CN yellow. The chevrons are a tip towards a design element that is used throughout the magazine. As a whole the logo eludes to a building construction with the layer style chevrons. The angle gives it an uplifting and aspirational edge.
ORIGINAL LOGO
NEW MAIN LOGO
AWARDS LOGOS
PARTNERSHIP LOGO
Core Elements
Option 1 Stamp or mark: Used where the brand is known ie at events.
Option 2 Portrait: Used when space is at minimum.
Option 3 Landscape: Preferred option to be used on all comms.
Consideration of colour imagery that sits behind the masthead is an important factor when designing the graphic cover.
Web Design
The website migration to the latest version of Webvision CMS needed to tie in with the rebrand. The new CMS version included responsive web design so consideration for mobile was a new priority for the company.
Deliverables
Design Direction
Typography
Logos and Icons
Component Design
Web Elements
The styling for the app and the main editorial website uses a lighter font cut along with an updated colour palette for main links and stories.
Corporate Subs
The corporate subscription page is designed to give a brief introduction and some insight into what’s included in a subscription package. The web design is a simple one page scroll with section links in the menu.
SUBSCRIPTION ADVERTISING
Social Media Competition
To promote the launch of the new CN app. A small plastic window was placed on the front of the magazine which was used to frame entries. To engage customers on twitter the competition asks “what is your window of opportunity” encouraging people to share photos of their own opportunities.
APP LAUNCH ADVERTISING
Event Branding
CN events have a new web platform which allows for greater flexibility of design. Each year the branding has been refreshed including animated video headers.
